The Globalization of Culture

I just finished reading an article called the Globalisation of Fragmentation for my International Marketing class. It was really interesting and it has got me thinking about culture. I am so curious about other cultures, what's behind them, what makes them tick. I want to travel everywhere and experience different cultures first hand. I don't think I'm alone in that desire. The irony is that as our interest in other cultures increases and our desire to experience each different culture grows, we integrate aspects of each culture we visit into our own lives. Is it possible that in a time where ease of travel and technology is accessible to many that eventually we will do away with different cultures and create one Superculture? Already we have fragmented culture. Example: I go to Germany and not only eat traditional German food but, Italian food and Mexican food as well. There is a Chinatown and a Little Italy in just about every major city. I live next to a part of town called "The Curry Mile". I prefer Chinese tea to Lipton. With the internet we have music from all over the world available to us in an instant. Now with Spotify, I don't even have to pay or download anything... if I decide I want to listen to French rap, I can! Companies expand globally and enter into markets that 20 or 30 years ago they could never have succeeded in. There are McDonald's on every continent except Antarctica. Walmart is the world's largest retailer. "We can find America in every country, as we can find every country in America" (Fuat Firat).

But then again, I guess culture is a little bit more than just food and music.